Canadian media consumption continued to shift throughout 2025-26, shaped by major cultural moments, evolving platform choices, and changing consumer behaviour. From headline-making sports events that drove television audiences, to the growing mix of streaming, social and audio consumption,...
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Understanding how kids and teens use media is essential for advertisers and marketers. As young audiences spend more time online and on devices,...
The Media Technology Monitor (MTM) remains Canada’s leading source for insights into technology ownership and usage trends.
Summer changes the rhythm of everyday life. Longer days, road trips, patios and more time spent out and about all shape how Canadians move through...
Alicia Olson-Keating President & CEO, Numeris I am having many interesting conversations about People Panels. For those who know me, you know that I...
The 2026 FIFA World Cup was more than just another tournament. After years of anticipation, Canada stepped into the spotlight as co-host and played...
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Linear television once again reminded us of its ability to bring people together around the biggest moments in sports, news, award ceremonies and...
This spring, radio remained a meaningful part of Canadians’ everyday lives—at home, on the go, and everywhere in between. Out-of-home tuning was...
Canadiens’ 2026 Playoff Run Showcased Broad Market Reach and Viewer Engagement The Montreal Canadiens gave fans a playoff run to remember in 2026,...
