The Year in Canadian Media: What Audiences Watched, Heard and Streamed
Canadian media consumption continued to shift throughout 2025-26, shaped by major cultural moments, evolving platform choices, and changing consumer...
Consumer Behaviour
Understanding Canada’s youngest media consumers: An introduction to MTM Jr.
Understanding how kids and teens use media is essential for advertisers and marketers. As young audiences spend more time online and on devices,...
The MTM 18+ survey: key insights on Canadian media technology trends
The Media Technology Monitor (MTM) remains Canada’s leading source for insights into technology ownership and usage trends.
Canada Consumer Behaviour - Online Shopping and Retail Trends
Understanding how Canadians are shopping, spending, and making decisions is essential for navigating today’s retail and economic landscape. Our...
New Canadians: technology ownership and use
With a country that is more diverse than ever before, understanding how ethnicity impacts technology use and media consumption is a key component of...