Television and video have never been more dynamic. With the widespread availability of connected TVs and other digital devices, today’s ecosystem consists of linear TV, streaming platforms, and on demand viewing, continuously expanding how Canadians watch video. Audiences can move seamlessly across...
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The Media Technology Monitor (MTM) remains Canada’s leading source for insights into technology ownership and usage trends.
In our previous post, we highlighted the importance of Hybrid Measurement in today’s rapidly changing media environment. Building on that foundation,...
Understanding how Canadians are shopping, spending, and making decisions is essential for navigating today’s retail and economic landscape. Our...
In today’s fragmented media landscape, understanding how audiences consume content across platforms is more complex than ever. Traditional panels...
With a country that is more diverse than ever before, understanding how ethnicity impacts technology use and media consumption is a key component of...
As media consumption continues to shift across linear TV, streaming services, YouTube, podcasts, and social media, Canadian marketers are under...
Understanding how kids and teens use media is essential for advertisers and marketers. As young audiences spend more time online and on devices,...
As big data continues to shape our world, it is important to highlight the continuing importance of people-based panel methodology.
