Data & System Integrations
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Enhanced TAM Key Benefits:
Deeper Audience Insights
Gain more granular visibility into real viewing behaviour with richer data that reveals how audiences engage with television content across channels, time‑shifted viewing, and environments.
Greater Stability and Precision
Plan and trade with confidence using a more stable measurement foundation that delivers greater precision, consistency, and reliability for day‑to‑day and long‑term decisions.
Expanded Television Coverage
Capture a more complete picture of TV viewing with expanded station coverage, including unencoded signals and U.S. spill stations, ensuring no meaningful viewing is missed.
Future‑Ready Measurement Foundation
Built to evolve with the industry, Enhanced TAM integrates Big Data with Numeris’ trusted panel to support robust advertising measurement, improved comparability, and future capabilities like Dynamic Ad Insertion (DAI) reporting.
Data Integration
Ensure that critical layer of audience data is included in your next big data project.
We can help you fuse proprietary first-party data with audience data to create a more rounded view of your target. Whether you are looking to build or enhance your programmatic platforms, add proprietary attributes to TV and radio data or simply automate some of your more standard reports, we have the services and expertise to help.
"Our partnership with Numeris allows us to bridge linear data with our programmatic capabilities to create a powerful and robust advanced TV solution for all advertisers."
Chief Executive Officer, MiQ
System Integration
Accelerate your growth and innovation by integrating audience insight data into your existing systems.
We can help you streamline your processes, improve data accessibility, and power your data lake with audience data. Through our industry-first API and multiple data export formats, we can link our systems with Vidispine, Salesforce, WideOrbit and MediaOcean, and are always looking for opportunities to connect with others. From empowering your sales teams to understanding attribution across your channels, our services and expertise can help.
"This collaboration provides our Canadian clients with solutions, data and ideas to secure stability and success in a highly dynamic and fast changing industry."
Principal Market Development and Strategic Sales, Vidispine
Our Equipment
Focal Meter
The FocalMeter is a small piece of equipment that only measures the viewing to specific pre-selected and agreed upon video platforms. These video platforms include Canadian TV Broadcasters websites and apps as well as streaming websites and apps like Netflix. The FocalMeter doesn’t measure any other websites that panel members may visit.
The FocalMeter sends viewing information to Numeris every day. When we get this information, we combine it with the information from other panel member households to produce the ratings for digital video viewing. All the viewing information we provide is based on groups of people, never individuals.
Our Equipment
Personal Meter
The Personal Meter tracks the Radio listening and linear TV viewing of our panelists.
The data gathered by the Personal Meters is automatically downloaded at the end of each day, then processed by Numeris and released to clients electronically. As with the digital video consumption, all the viewing and listening information we provide is based on groups of people, never individuals.
Easy to use, the Personal Meter automatically detects what you listen to on the Radio and watch on linear TV by picking up encoded signals sent out by Broadcasters. These signals are silent to the human ear.
While your Personal Meter can detect a station’s signal if sound is coming from your Radio or TV, rest assured it will not detect or record human conversation or any other household sounds.
We understand carrying the Personal Meter every day may be challenging for kids. Watch the video below for some tips to make carrying the Personal Meter easier for your family, especially if you have young children.