Consumer Behaviour Solutions

Turn consumer intelligence into action.

Consumer behaviour is complex.

Whether you're exploring audience motivations, tracking changing media habits, identifying growth opportunities, or validating strategic decisions, you need more than data alone. Our consumer behaviour solutions provide powerful analysis tools designed to help marketers, researchers, agencies, and media professionals uncover the insights that matter and put them into action.

Consumer Insights and Audience Intelligence

Understand the attitudes, behaviours, motivations, and purchase patterns that influence decision-making. These solutions help you move beyond surface-level audience definitions to uncover what really drives consumer behaviour.

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Access Echo Intelligence through an intuitive analysis platform designed to help you build audiences, uncover insights, and explore consumer behaviours, brand engagement, and media habits.

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Media Behaviour and Technology Trends

As media consumption and technology adoption continue to evolve, understanding how Canadians interact with content, devices, and platforms has never been more important. MTM helps organizations stay ahead of changing consumer habits and emerging trends.

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Explore trusted insights into media consumption, streaming, device ownership, technology adoption, and digital behaviours to better understand changing consumer trends.

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Consumer Behaviour

Echo Intelligence uncovers the values, attitudes, and behaviours driving today’s consumers, from brand awareness and buying intent to lifestyle and media preferences.

Delivered through an intuitive online platform, it gives you a deeper view of your audience to enhance targeting and improve marketing effectiveness. 

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Technology ownership and use

Media Technology Monitor (MTM) delivers deep insights into how Canadians use and own media technologies, covering everything from traditional TV and radio to streaming services, podcasts, and smartphones.

With thousands of annual interviews, MTM helps you track evolving media habits and technology adoption across key demographics and regions.

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