Media Technology Monitor
The most accurate and comprehensive media technology tracking survey of its kind.
MTM is Canada's benchmark for media technology ownership and use,
from video and audio streaming to social networks and gaming, right through to Smart Speakers and Smart Glasses. Nearly 20 years of rigorous research, constantly refreshed to track the latest media and device trends, means you always know what Canadians are using next, and how.
Features
MTM 18+
Gain an unparalleled understanding of the Canadian media landscape.
This survey covers Francophones and Anglophones 18 years and older from across all regions of Canada. Based on 12,000 telephone interviews annually, including a cellphone-only sample, the MTM has spoken to over 200,000 Canadians over the past decade, on topics ranging from FAST channels to TV subscriptions to music and video discoverability and more.
MTM Jr.
The first annual youth media study in Canada.
As the only survey of its kind in Canada, it can help you understand the media habits of your youngest audiences and consumers. MTM Jr. includes Francophone and Anglophone children between the ages of 12-17 years old from across all regions of Canada.
MTM Newcomers
The first annual newcomers study in Canada.
Conducted in 12 different languages, MTM Newcomers focuses on those who have come to Canada within the last 5 years including students, refugees, and landed immigrants. Understand the media, technology, and leisure habits of some of Canada’s most diverse residents.
Benefits
Data analysis tool
Benefit from an intuitive drag-and-drop interface to unlock key insights and create clean visualizations effortlessly.
Data trending
Harnessing nearly 25 years of MTM 18+ data, track the evolution of technologies and services over time. Available for MTM 18+ and MTM Jr.
Data forecasting
Gain a competitive edge with our 5-year projections into pivotal media technologies and behaviours. Exclusive to MTM 18+.
Executive Reports
Access to over 70 prepackaged reports and infographics per year making it easier to understand different technologies and demographic segments.
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