Video Solutions

Understand Cross-Platform Video Planning and Performance

As audiences move between linear TV, streaming, and digital video, a unified view has never been more critical. Our cross-platform solutions help you plan smarter, measure more accurately, and drive better outcomes.

Video Planner 

Plan smarter with deduplicated reach, frequency, and exclusive reach by platform, powered by National VAM, so you can make informed decisions before a dollar is spent!

InstarVAM

Understand how Canadians really watch across platforms and devices, with audience insights into time spent, viewing patterns, and platform-level duplication drawn from National VAM.

Cross-Platform Campaign Ad Measurement 

Get a complete, unified view of your entire video campaign performance—combining digital and linear TV across Canada—with deduplicated reach, frequency, and impressions, so you can optimize media spend and drive stronger results across every platform.

Understand TV Audiences to Drive Better Outcomes

Optimize your campaigns with a range of tools that allow you to analyze TV audiences, programs, and stations. We have the solutions to suit your media planning, buying, and selling needs.

Lens for TV

Get quick and easy access to intuitive audience analysis reports to help you answer the most common questions around Canadian TV audiences.

InstarTV

The gold-standard for TV researchers, this flexible reporting solution provides access to unique types of sophisticated audience analysis.

InstarETAM

Unlock more precise TV audience analysis with Enhanced TAM, delivering expanded measurement, greater audience stability, and a more complete view of television viewing across Canada.

Conex API

Simplify your data pipelines and unlock new possibilities by placing industry-standard TV audience data into your own analysis and visualization solutions.

Understand Advertising Intelligence and Competitive Ad Tracking

As competition for attention intensifies, having a clear view of your advertising activity is key to evaluating performance and guiding smarter strategy.

Spots Monitor 

Track when and where your TV ads air—and monitor competitor activity—to assess share of voice across Canada’s linear television landscape.

Conex API for Spots

Integrate TV advertising and commercial occurrence data directly into your internal systems, dashboards, and analytics tools.

InstarTV for Spots

Analyze TV advertising activity alongside audience measurement data to uncover deeper campaign and competitive insights.