InstarVAM

Features

Cross-platform audience analysis

Understand how audiences move across linear TV and streaming.

Powered by National VAM data, InstarVAM provides a unified view of video audiences across linear television, streaming services, social video platforms, and connected devices. Analyze viewing behaviours across platforms using consistent metrics and industry-standard methodologies.

Reach and duplication insights

Reveal audience overlap and incremental reach opportunities.

Evaluate exclusive and duplicated audiences across video platforms to better understand how audiences engage with content. Compare platform performance, uncover reach efficiencies, and identify opportunities to maximize incremental audience delivery.

Flexible audience exploration

Go deeper into audience behaviour.

InstarVAM gives advanced users the flexibility to build custom analyses across demographics, devices, platforms, dayparts, and viewing behaviours. From detailed audience profiling to sophisticated reach curve analysis, InstarVAM helps answer the industry's most complex video questions.