Custom Reports
Pushed for time? Let our audience data specialists build critical reports for you.
Insights and analysis you need to succeed
Our team of TV and radio audience data specialists can provide you with the insights and analysis you are looking for along with the confidence you need in the results. From audience analysis and campaign reporting to prospect lists and creative examples, we are here to help you get what you need, when you need it.
Enhanced TAM Key Benefits:
Deeper Audience Insights
Gain more granular visibility into real viewing behaviour with richer data that reveals how audiences engage with television content across channels, time‑shifted viewing, and environments.
Greater Stability and Precision
Plan and trade with confidence using a more stable measurement foundation that delivers greater precision, consistency, and reliability for day‑to‑day and long‑term decisions.
Expanded Television Coverage
Capture a more complete picture of TV viewing with expanded station coverage, including unencoded signals and U.S. spill stations, ensuring no meaningful viewing is missed.
Future‑Ready Measurement Foundation
Built to evolve with the industry, Enhanced TAM integrates Big Data with Numeris’ trusted panel to support robust advertising measurement, improved comparability, and future capabilities like Dynamic Ad Insertion (DAI) reporting.
Campaign reporting
Looking to calculate audience delivery and reach of your campaigns? Using either our TV or radio commercial tracking products we can do that for you and also provide share of voice and buying strategy reports.
Custom analysis
Do you have specific reporting needs that can’t be answered with your current software? From audience analysis to program or station performance reports to prospecting and competitive brand analysis, reach out to us and we'll help you find the best solution.
Creative examples
Want to understand your competitors' creative messaging strategy? We can provide you with creative downloads for both TV and radio commercials for specific brands or an entire category.
Technology reports
Have a question regarding new technology ownership and use in Canada? We can access the Media Technology Monitor survey to provide you with information on specific topics such as top devices used by kids to consume audio or video content, main news source for newcomers to Canada, how many Canadians have made digital movie rentals, and more.
"Numeris has been an incredible partner to Mindshare Canada through their standardized product offerings and their custom services. It doesn’t matter what our questions are, they are always helpful and responsive."
Director, Marketing Services | Mindshare Canada
Our Equipment
Focal Meter
The FocalMeter is a small piece of equipment that only measures the viewing to specific pre-selected and agreed upon video platforms. These video platforms include Canadian TV Broadcasters websites and apps as well as streaming websites and apps like Netflix. The FocalMeter doesn’t measure any other websites that panel members may visit.
The FocalMeter sends viewing information to Numeris every day. When we get this information, we combine it with the information from other panel member households to produce the ratings for digital video viewing. All the viewing information we provide is based on groups of people, never individuals.
Our Equipment
Personal Meter
The Personal Meter tracks the Radio listening and linear TV viewing of our panelists.
The data gathered by the Personal Meters is automatically downloaded at the end of each day, then processed by Numeris and released to clients electronically. As with the digital video consumption, all the viewing and listening information we provide is based on groups of people, never individuals.
Easy to use, the Personal Meter automatically detects what you listen to on the Radio and watch on linear TV by picking up encoded signals sent out by Broadcasters. These signals are silent to the human ear.
While your Personal Meter can detect a station’s signal if sound is coming from your Radio or TV, rest assured it will not detect or record human conversation or any other household sounds.
We understand carrying the Personal Meter every day may be challenging for kids. Watch the video below for some tips to make carrying the Personal Meter easier for your family, especially if you have young children.