InstarETAM

Features

Enhanced TAM audience analysis

Access the next evolution of television measurement.

InstarETAM is the dedicated analytical solution for Numeris' Enhanced TAM dataset. Built on Hybrid Measurement, it combines trusted panel data with Big Data from return path data (like set-top-boxes) to deliver deeper audience insights, greater precision, and a more complete view of television viewing in Canada.  

Greater stability and granularity

Analyze television viewing with increased confidence.

The expanded sample and hybrid methodology provide more stable audience estimates and greater reporting granularity. Explore viewing across more stations, audiences, and programs while benefiting from improved precision and reduced variability.

Complete television landscape reporting

See more of the viewing picture.

InstarETAM enables analysis of audiences across a broader television ecosystem, including previously unreported viewing from unencoded and U.S. spill stations, helping create a more complete understanding of television consumption.