Features
Leverages National VAM dataset
The only solution that integrates the industry's TV currency with digital data.
Video Planner leverages National VAM audience data, combining television audience data with digital video audience data. This fusion enables reporting on duplicated and exclusive reach, providing a realistic picture of cross-platform campaign reach and frequency on both a national and regional level.
Total video campaign reach and frequency
Built based on our unique expertise in reach and frequency calculations.
Video Planner offers an industry-standard solution for reach and frequency calculations that compare the exclusive reach of linear and streaming data. The reach curve visualization helps you optimize performance with greater clarity and precision.
The Audience Allocator allows you to quickly distribute impressions, GRPs or budget across platforms based on their ability to reach your target audience.
Profile reporting
Simulation of ad-supported inventory and Marketplace.
Create more realistic campaign scenarios across your streaming platforms. The Ad Factor feature allows you to simulate ad-supported inventory for streaming players to create real-world scenarios. This feature enables you to address the changes in the industry as more streaming services offer ad-supported subscription options.
Video Planner Marketplace offers curated groups of inventory and debuts with Magnite, our first programmatic partner, empowering media planners to build more effective and targeted strategies.
Explore the premium content available in the Magnite Marketplace here.
