InstarTV

Features

Sophisticated audience analysis

Go beyond standard reporting.

InstarTV provides access to advanced television audience analysis capabilities designed for researchers, strategists, programmers, broadcasters, agencies, and advertisers. Explore audience behaviour across programs, networks, dayparts, and demographics with exceptional flexibility. 

Powerful reach and frequency capabilities 

Analyze audiences with confidence.

Leverage industry-standard reach and frequency calculations, audience duplication analysis, and custom audience definitions to better understand viewing patterns and campaign performance. Build analyses tailored to your unique business and research needs.

Competitive campaign analysis with InstarTV + Spots

See the full competitive picture.

InstarTV combines audience data with our Spots ad-tracking data to give you the whole picture. See share of voice in GRPs and impressions within a category or custom set of advertisers at the market level. Calculate campaign reach and frequency and uncover actionable insights to support smarter media planning, buying, and sales strategies.