Choices
Turn consumer behaviour into confident decisions.
Understanding Canadians shouldn't require complex tools or time-consuming analysis.
Choices gives you fast, intuitive access to consumer insights, helping you explore behaviours, attitudes, media habits, and brand preferences with confidence. Powered by Echo Intelligence, Numeris' comprehensive consumer survey, Choices makes it easy to uncover meaningful audience insights and transform them into actionable strategies for marketing, media planning, product development, and business growth.
Features
Comprehensive consumer intelligence
All-in-one insight into Canadian life.
Choices provides access to Echo Intelligence, Numeris' annual consumer survey capturing how Canadians live, what they value, and how they engage with brands and media.
With more than 6,500 variables spanning retail, media, health, technology, AI, finance, automotive, travel, and more, users can explore the attitudes and behaviours that shape real-world decisions.
Local and representative data
Nuanced insights across markets.
Built on a robust national sample of over 35,000 Canadians, Echo Intelligence, ensures integrity and representation across major Canadian markets. Reporting is available for Toronto, Vancouver, Montreal, Calgary, Edmonton, Ottawa-Gatineau, Quebec City, Halifax, Hamilton, Winnipeg, and Total Canada.
Fast, Intuitive Analysis
Built for insight and action.
Choices makes advanced consumer analysis accessible to everyone. Users can quickly build cross-tabs, visualize results with heatmaps, and create presentation-ready reports through an intuitive interface.
Export-ready charts integrate seamlessly into PowerPoint, helping teams move from data to decision-making faster.
Benefits
Smarter media planning
Go beyond age and demographics and plan campaigns using real consumer behaviours, media habits, and brand affinities.
Faster access to relevant insights
With annual updates and an intuitive analysis environment, quickly identify shifts in consumer sentiment, behaviour, and market trends.
Future plans
Upcoming integrations with audience currency data, API access, and syndicated reports will evolve your insights in step with the market.
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