Two Markets, One Measurement Problem: What Canada and India can Learn from Each Other
"There is no universal blueprint for audience measurement. The best measurement systems are shaped by the markets they serve – but different markets...
Opinions
Hybrid Measurement: Re-imagining Television & Video Audience Insight
Television and video have never been more dynamic. With the widespread availability of connected TVs and other digital devices, today’s ecosystem...
Hybrid Measurement: The Next Step in the Evolution of Radio
In our previous post, we highlighted the importance of Hybrid Measurement in today’s rapidly changing media environment. Building on that foundation,...
From chaos to clarity: Rethinking media strategy in a fragmented world
As media consumption continues to shift across linear TV, streaming services, YouTube, podcasts, and social media, Canadian marketers are under...
3 benefits of people-based panels
As big data continues to shape our world, it is important to highlight the continuing importance of people-based panel methodology.