The 112th Grey Cup: A Nationwide Viewing Event
The Grey Cup is more than just a football game—it's a cherished Canadian tradition that brings people together from coast to coast.
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2025 World Series - TV and Toronto Radio Scores Big with Blue Jays Fans
The 2025 World Series had Canadians glued to their screens as the Toronto Blue Jays took on the Los Angeles Dodgers in an unforgettable matchup....
The Blue Jays: A Nation's Team
Canada is buzzing with baseball energy like never before as the Toronto Blue Jays made their way to the 2025 World Series! As the nation’s only MLB...
Radio Listening: Summer 2025
Whether cruising down the highway or soaking up the sun at the beach, Summer 2025 revealed that Canadians enjoyed their favourite radio stations on...
The NHL Playoffs: A Nation United by Hockey
The NHL Playoffs have always been more than just a series of hockey games; they are a celebration of Canadian culture and identity.
VAM: A Case for Passive Measurement
After political tensions stirred patriotic feelings in recent months, Canadians faced an interesting dilemma: should they keep supporting American...
From chaos to clarity: Rethinking media strategy in a fragmented world
As media consumption continues to shift across linear TV, streaming services, YouTube, podcasts, and social media, Canadian marketers are under...
Understanding Canada’s youngest media consumers: An introduction to MTM Jr.
Understanding how kids and teens use media is essential for advertisers and marketers. As young audiences spend more time online and on devices,...
How many Canadians are watching ad-supported streaming services?
For years, streaming platforms thrived by offering ad-free content, a key factor that attracted millions of subscribers. The COVID-19 pandemic...
3 benefits of people-based panels
As big data continues to shape our world, it is important to highlight the continuing importance of people-based panel methodology.