With a country that is more diverse than ever before, understanding how ethnicity impacts technology use and media consumption is a key component of any media plan. According to the 2021 Census, almost one-quarter (23%) of Canada's total population were foreign-born and this number has been...
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The Grey Cup is more than just a football game—it's a cherished Canadian tradition that brings people together from coast to coast.
The 2025 World Series had Canadians glued to their screens as the Toronto Blue Jays took on the Los Angeles Dodgers in an unforgettable matchup....
Canada is buzzing with baseball energy like never before as the Toronto Blue Jays made their way to the 2025 World Series! As the nation’s only MLB...
Whether cruising down the highway or soaking up the sun at the beach, Summer 2025 revealed that Canadians enjoyed their favourite radio stations on...
The NHL Playoffs have always been more than just a series of hockey games; they are a celebration of Canadian culture and identity.
After political tensions stirred patriotic feelings in recent months, Canadians faced an interesting dilemma: should they keep supporting American...
As media consumption continues to shift across linear TV, streaming services, YouTube, podcasts, and social media, Canadian marketers are under...
For years, streaming platforms thrived by offering ad-free content, a key factor that attracted millions of subscribers. The COVID-19 pandemic...
As big data continues to shape our world, it is important to highlight the continuing importance of people-based panel methodology.
