Numeris Insights

Discover more about how video and audio are consumed across Canada and take advantage of our valuable resources that are designed to help you understand audience behaviours and advertising trends. 

group of friends watching TV and different devices

Hybrid Measurement: Re-imagining Television & Video Audience Insight

Television and video have never been more dynamic. With the widespread availability of connected TVs and other digital devices, today’s ecosystem consists of linear TV, streaming platforms, and on demand viewing, continuously expanding how Canadians watch video. Audiences can move seamlessly across...

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red carpet

TV Viewing Trends for Award Shows in Canada

Award shows have some of the biggest moments in entertainment each year, bringing audiences together to celebrate the best in film, television, and...

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Winter 2026 - Listening Trends

This winter, Radio was a friendly companion for Canadians, wherever their day took them. Whether it kept things lively at work, made the commute a...

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Hybrid Measurement: The Next Step in the Evolution of Radio

In our previous post, we highlighted the importance of Hybrid Measurement in today’s rapidly changing media environment. Building on that foundation,...

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group of adults watching baseball on TV

Fall 2025 Video Overview: How We Watched

Fall 2025 signaled more than just cooler weather and changing leaves in Canada—it ushered in one of the most dynamic periods for television and video...

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Super Bowl 2026 in Canada: Audience Reach, Viewing Trends, and Top Advertisers

The Seattle Seahawks are Super Bowl Champions after defeating the New England Patriots on Sunday by a score of 29-13.

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Canada Consumer Behaviour - Online Shopping and Retail Trends

Understanding how Canadians are shopping, spending, and making decisions is essential for navigating today’s retail and economic landscape. Our...

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Hybrid Measurement: The Future of Media Audience Insights

In today’s fragmented media landscape, understanding how audiences consume content across platforms is more complex than ever. Traditional panels...

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guys watching car ad

Key TV advertising category trends emerging in 2025

In today’s fast-paced TV advertising world, staying ahead of the competition isn’t just an advantage, it’s a necessity. That’s where NLogic’s ad...

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Child and grandmother carving pumpkins

Fall 2025 - Listening Trends

As the leaves turned and temperatures dropped across Canada this Fall, radio listening habits saw notable changes. From bustling cities to quiet...

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