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National VAM

Understand how Canadians watch video across linear television and streaming platforms, with a unified cross-platform view of audiences, reach, and behaviour.

National VAM represents the industry’s shift toward a truly unified measurement standard—bringing linear and streaming together in a single, comparable view of video audiences.

It provides you with the clarity to measure total video consumption and understand how audiences move across platforms. Building on this foundation, Numeris is progressing toward direct integration of first‑party streaming data, including program‑level viewing from participating platforms. This added depth will enable more precise understanding of content performance, enhance audience validation, and deliver a more complete picture of total video consumption.
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What is National VAM?

National VAM is Numeris’ cross-platform video measurement solution for Canada, combining linear TV and streaming data into a single dataset. It delivers standardized audience metrics across platforms and devices, including both unduplicated and duplicated reach, so you can understand total consumption and how audiences overlap.

National VAM covers over 95% of video platforms in Canada, including major streaming services like Netflix, YouTube, Disney+, Prime Video, Crave, TikTok, as well as CTV and broadcaster apps.

How to access National VAM

VAM Insights Tool

Easy access to high‑level insights through a user‑friendly, intuitive dashboard designed to explore linear and streaming viewing across demographics, platforms, and devices. Available to all Numeris video subscribers.

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OneLook

A free snapshot of how Canadians consume video content. OneLook provides top‑line insights and key trends from National VAM, offering an easy, accessible view of linear TV, streaming, and digital video consumption across devices.

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Video Planner

Plan smarter with deduplicated reach, frequency, and exclusive reach by platform, powered by National VAM, so you can make informed decisions before a dollar is spent! 

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InstarVAM 

Understand how Canadians really watch across platforms and devices, with audience insights into time spent, viewing patterns, and platform-level duplication drawn from National VAM.

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Software & Applications 

Leverage the full depth of National VAM through trusted third‑party software solutions offering detailed, customizable analysis and reporting.

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