Toronto, ON – June 10, 2026
Numeris and NLogic today announced an enhanced cross-platform measurement solution that combines Canada's currency TAM data, powered by TechEdge's AXM for linear TV measurement, with AudienceProject's digital ad measurement capabilities. Together, the integration enables advertisers to evaluate campaign performance across both linear TV and digital channels within a single, unified framework.
Previously available for most digital platforms, this enhancement now extends ad measurement to linear TV, allowing marketers to view deduplicated reach, frequency, and total ad impressions across their full video campaign investment. By closing long-standing gaps between linear and digital reporting, the solution delivers a more complete and accurate view of campaign performance across channels.
"As media continues to fragment, bringing linear and digital measurement closer together is critical. With linear TV now available as part of the AudienceProject solution, we're giving advertisers a unified view of video campaign performance-helping them better understand total reach across platforms and channels, reduce wasted frequency, and make more informed decisions."
Sue Haas
Chief Growth Officer, Numeris | NLogic
The announcement reflects Numeris' and NLogic's continued focus on advancing cross-platform capabilities and reducing reliance on siloed measurement approaches. As advertisers face increasing pressure to bring clarity across fragmented channels, the ability to measure total video campaign impact is essential to effective media planning and accountability.
Andrea Hunt, President of the Association of Canadian Advertisers, emphasized what this means for the industry:
"Fragmented measurement leads to fragmented decisions. A unified, deduplicated view across linear and digital gives marketers the clarity to optimize spend, improve efficiency, and prove ROI."
Andrea Hunt
President & CEO, Association of Canadian Advertisers
In parallel, Numeris TV audience segments-previously available exclusively in The Trade Desk-are now also accessible through leading DSP platforms StackAdapt and Google DV360, giving advertisers more ways to activate against trusted Canadian TV viewing behaviours on programmatic channels.
With the addition of StackAdapt and DV360, advertisers can seamlessly target key viewing cohorts-including heavy, medium, and light TV viewers, as well as non linear TV consumers-helping sharpen audience strategy, extend streaming reach, and bring greater control to cross-screen exposure as linear and streaming continue to converge.
Together, these advancements mark an important step toward a more connected, transparent, and actionable cross-platform media ecosystem.