Radio Local+ is Numeris' new hybrid radio measurement solution for local markets, combining people-based listening behaviours, census-level streaming data and advanced modelling to create a more stable and representative view of radio audiences.
As the first major milestone in Numeris' Audio Strategy, Radio Local+ is designed to better reflect how Canadians listen today while creating a foundation for the future of audio measurement in Canada. By reducing volatility, improving consistency and introducing a more modern measurement framework, Radio Local+ helps strengthen confidence in radio audience data across the industry.
Hybrid Audio Measurement Key Benefits:
Greater Stability
Reduce volatility and improve consistency with a hybrid approach that combines panel-based listening data with large-scale streaming inputs, resulting in audience estimates that better reflect real listening patterns.
Unified Cross-Platform Measurement
Bring together broadcast radio and digital audio into a single, consistent framework, making it easier to compare audiences across platforms and markets.
Expanded Coverage
Enhance measurement with census-level streaming data to complement panel insights, increasing scale and improving representation of modern listening behaviours.
Future‑Ready Audio Currency
Built as part of a phased strategy to modernize audio measurement, hybrid data supports national reporting, improved comparability, and ongoing innovation as listening continues to evolve.
Deepen your understanding of Hybrid Audio Measurement and how Numeris is evolving audio currency in Canada.
Lens for radio - Our modern, cloud-based, end-to-end solution that supports the full radio workflow, from planning and buying to selling and reporting, with intuitive tools and streamlined access to audience insights.
InstarRadio - A powerful and flexible radio analysis tool designed for advanced users, offering deep audience insights and the ability to customize reach, frequency, and target definitions for precise planning and evaluation.
Software & Applications Leverage our audio audience data through trusted third‑party software providers that offer analysis, reporting and customization.
