Enhanced Television Audience Measurement
The next-evolution of TV measurement in Canada.
What is Enhanced Television Audience Measurement
Enhanced TAM is Numeris’ hybrid audience measurement solution, designed for today’s fragmented, multi‑platform TV landscape. As Canadians watch content across more platforms, devices, and time‑shifted environments, measurement must evolve. Enhanced TAM brings greater depth, stability, and clarity by integrating Big Data with Numeris’ trusted TAM panel.
This stronger measurement foundation delivers more granular, future‑ready insights that reflect real viewing behaviours and support more precise planning, more reliable trading, and a clearer understanding of how audiences engage with content across the television ecosystem.
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Enhanced TAM Key Benefits:
Deeper Audience Insights
Gain more granular visibility into real viewing behaviour with richer data that reveals how audiences engage with television content across channels, time‑shifted viewing, and environments.
Greater Stability and Precision
Plan and trade with confidence using a more stable measurement foundation that delivers greater precision, consistency, and reliability for day‑to‑day and long‑term decisions.
Expanded Television Coverage
Capture a more complete picture of TV viewing with expanded station coverage, including unencoded signals and U.S. spill stations, ensuring no meaningful viewing is missed.
Future‑Ready Measurement Foundation
Built to evolve with the industry, Enhanced TAM integrates Big Data with Numeris’ trusted panel to support robust advertising measurement, improved comparability, and future capabilities like Dynamic Ad Insertion (DAI) reporting.