Cross-platform campaign performance
Independent ad measurement for a fragmented media world
We have partnered with AudienceProject and TechEdge to deliver independent, unified measurement of digital video and linear TV campaigns in the Canadian market.
With the integration of Numeris TAM data, powered by TechEdge’s AXM, advertisers can now measure performance across linear TV and digital video channels in a single solution—closing long-standing gaps between siloed reporting systems.
Access deduplicated insights into reach, frequency, and total campaign impressions, bringing clarity to how video campaigns truly perform across platforms and screens.
We have partnered with AudienceProject and TechEdge to deliver independent, unified measurement of digital video and linear TV campaigns in the Canadian market.
With the integration of Numeris TAM data, powered by TechEdge’s AXM, advertisers can now measure performance across linear TV and digital video channels in a single solution—closing long-standing gaps between siloed reporting systems. Access deduplicated insights into reach, frequency, and total campaign impressions, bringing clarity to how video campaigns truly perform across platforms and screens.
Features
Independent, yet connected
Neutral measurement with trusted integrations.
Our solution is fully independent, ensuring unbiased reporting while maintaining direct integrations with major global platforms and Canadian measurement currency data. Backed by Numeris, TechEdge and AudienceProject, it combines trusted, neutral measurement with platform connectivity, enabling advertisers to measure and validate cross-platform video performance with confidence.
Cross-platform deduplication and reporting
Unified reach across platforms.
Measure total campaign performance across linear TV and digital video channels in one unified framework. Understand unduplicated reach, frequency, and total impressions, see how each platform contributes to overall delivery, and identify the incremental impact of linear TV within your media mix. By aligning measurement across screens, you can move beyond fragmented reporting and gain a true view of total video campaign impact.
Global consistency & scale
Consistent measurement across markets.
Access a globally adopted solution, enhanced with Canadian audience currency data, ensuring both local relevance and international consistency. Use a standardized measurement approach across markets to enable benchmarking, cross-market insights, and more strategic media planning.
Benefits
Smarter media investment
Identify incremental reach and unique contributions from each platform—including linear TV—to optimize campaign performance and reduce wasted frequency.
Deeper audience understanding
Access granular, identity-linked audience profiles for more precise targeting and post-campaign insights.
Transparent & trusted measurement
Make confident decisions with independent reporting endorsed by leading global platforms and validated in markets worldwide.
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