Canada is buzzing with baseball energy like never before as the Toronto Blue Jays made their way to the 2025 World Series! As the nation’s only MLB team, the Blue Jays have become more than just a club; they’re a symbol of Canadian pride, uniting fans from coast to coast. Whether you’ve been a Jays fan your whole life or you’re just discovering the thrill of baseball, this season’s electric atmosphere is contagious. And just as we've witnessed so many times before during high-stakes sporting moments, nothing compares to the rush of excitement when you join fellow fans to watch every pitch and swing unfold on a TV screen.
After nearly ten years, the Toronto Blue Jays have made an exciting return to the postseason, sparking celebrations across Canada! The viewership highlights below show just how electrifying this moment was.
Nearly 4 million fans tuned in on average to watch the Jays take on the Yankees—surpassing the 2015 and 2016 ALDS matchups against Texas, which drew 3.5 and 3.3 million viewers, respectively.
The series reached 11.4 million Canadians, a testament to the team’s national impact. While slightly below 2016’s reach, those who watched were more engaged than ever.
Fans watched an average of 2.6 out of 4 games, spending 1.6 hours per game—a jump from 1.4 hours in 2016, showing stronger commitment and excitement.
Viewers spent an average of 4.2 hours enjoying the 2025 ALDS—well above the 2.7 hours in 2016 and even edging past 2015’s 4.0 hours.
With their victory over the Yankees, the Blue Jays punched their ticket to the ALCS, setting up an unforgettable showdown with the Seattle Mariners. Over seven heart-stopping games, the excitement never let up—culminating in a truly exhilarating finale.
The Toronto/Hamilton market led the charge, where more than half of the city, 59.4%, caught some part of the action. These dedicated fans stayed loyal, averaging 2.5 hours of viewing throughout the dramatic 7-game series against the Seattle Mariners. While engagement in other markets/regions trailed Toronto/Hamilton, it is clear that strong fan bases exist within them. Almost 49% of Calgary caught some part of the series, and several other regions easily saw reach surpass 40%. Montreal’s story was especially interesting. While Montreal Anglo rallied with 32.5% of the market tuning in, Montreal Franco was less invested, at only 8.3%. Still, pockets of support popped up everywhere, showing that baseball fever can cross boundaries, languages, and hometowns.
As the Blue Jays battled through the 2025 ALCS, fans also turned to Sportsnet 590 The FAN (CJCL) to stay connected.
Starting off strong, Game 1 saw 34.4% of the listening share going to the station, suggesting high anticipation at the start of the series. While listening dipped in Game 2 (18.2%) and Game 3 (15.1%), it rebounded in Game 4 to 30.3% and remained relatively steady through Game 5 (23.8%) and Game 6 (27.8%), as the series' intensity built. Game 7 was the pinnacle of excitement for fans tuning in by radio, with a remarkable 51.8% of listeners choosing the station to follow every dramatic moment.
As the Blue Jays continue their journey to the World Series, their ability to unite fans remains unmatched. The passion, excitement, and unwavering support seen throughout this postseason are a testament to baseball’s enduring place in Canadian hearts. No matter the outcome, it’s clear that when the Blue Jays take the field, an entire nation is watching, listening, hoping, and believing together.
More insights to come as the World Series promises to deliver even more excitement! To quote Vladimir Guerrero Jr, Canada was “Born Ready”!
Let’s Go Blue Jays!